Nice to meet you

I've spent the last nine years designing and building websites — first at a Seoul product studio, then independently. Working both sides of the line taught me that a beautiful mockup means little if it loads slowly, breaks on a phone, or nobody on the client's team can update it. So I design in Figma and build in code, and I own the result end to end.

My favorite projects are the ones with a number attached: more demo sign-ups, fewer abandoned carts, a faster time-to-first-byte. I start by asking what this site actually has to do, then cut everything that doesn't serve it. The best sites I've built look effortless because the hard decisions happened before a single section was designed.

I work with founders, marketers, and small in-house teams who need a partner, not just a deliverable. Outside client work I write about web performance, rebuild my own site far too often, and mentor designers making the jump into front-end. If that sounds like a fit, I'd love to hear what you're building.